The drop shadow is one of the most common design features, useful for adding a touch of skeuomorphism to buttons, which creates the illusion of a physical button in place of a square link. And for 2023, the drop shadow-especially for CTA buttons-is coming back in style.
Sometimes, the best trends are the simplest, like those that refresh a minor design element in a surprisingly effective way. In order to make these images even more effective, designers are favoring product photos that appear to float in midair.īy Datalands via Really Good Emails 4. Given that (on a good day) less than 20% of emails are even opened-let alone, read-images carry the burden of immediately capturing attention and encapsulating what a product is all about. Whatever the cause, the following email trends are delivering plenty of eye candy into our inboxes in 2023. Instead, these email design trends reflect a response to the current times and demonstrate a collective yearning for rebellion and a desire for freedom.īut the upside is that emails these days can get away with taking themselves less seriously, becoming vehicles for escapism and even hopeful optimism. After years of ongoing pandemics and economic crises, no amount of clever copy can convince buyers that a product will solve all of their problems. While there’s some obvious attention-grabbing behind this, these trends may signal that readers are craving entertainment over cold, hard facts. We’re seeing graphics move to the forefront of email design, with product photos ascending the page, color taking greater risks and animation stealing the spotlight. The 2023 email trends have just hit our inboxes, and this year, the message is loud and clear: 2023 is all about showing rather than telling.
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